Building
the Next-Gen Ad Platform
By taking advantage of the hybrid network
approach the opportunity exists to offer an
expanded range of services, unified into a
seamless subscriber experience, while the
service operator improves both its competitive
position and revenue potential. However, to
make these exciting hybrid offerings a
commercial reality a key optimization is to be
able to use a unified protection system for
content delivered through both elements, DVB
and IP, of the network. This is what we
provide.Benteractive is engaging the current Ad market with a pre-paid proven
marketing strategy that is designed to impact
the life cycle of the brands represented to
their base of consumers. Our consumers
live a lifestyle that we are an integral part
of. Many of our constituents live in the inner
city areas and are in need of social outlets
to express themselves. Primarily the only
viable options have been through experiencing
rich media that relaxes or stimulates them.
For example a person in the inner city who
does not have the financial wherewithal to
take a vacation yearly may enjoy a vacation
show much more than a person who has gained
access to the marketplace due to their
economic status.
Our goal is to bring about a lifetime
experience for the consumers we serve. This is
done by the introduction to services and
concepts once thought to be for the
privileged. For example a simple investing
show based on the needs of a single parent who
is entering the work force. This may not be a
typical niche for the existing marketplace but
it is a part of our client base. Our focus
will be to engage financial. programs that
teach the need and provide solutions to a new
base of clients.
Isolate the commercial: One
important byproduct of emerging technology
schemes tied to pre- paid advertising
is the ability to see how viewers are (or
aren’t) interacting with individual
commercials. In trials on demand has seen
stark differences in the prevalence of
fast-forwarding related to certain
commercials. By evaluating those findings,
cable advertisers can get a sense of which
commercials seem to be capturing the most
attention, and they can adjust their copy
rotations accordingly. “Let’s say ad A works
better than ad B. “It’s direct
feedback of the exact viewership of the ad
as a separate asset.”
Come together: Making a big
business out of advanced advertising over
Satellite means coming to a consensus on a
set of definitions and business
processes--not developing some omnibus
technology platform every participant uses.
That’s the perspective of the technology,
who says the idea of a homogenous technology
architecture supporting advanced advertising
is the wrong concept. We believe the key is
to rally around basic technology standards
coupled with shared adoption of terminology
and basic business processes. That way, a
“voting and polling” application, for
instance, can be understood and embraced by
advertisers across multiple markets in the
same way a linear TV “avail” is understood
today.
It’s important to communicate to advertisers
that the Satellite advertising industry is
working to unify basic ad insertion and
measurement concepts, but isn’t trying to
come up with some sort of centralized
national clearinghouse for advanced
advertising. “Nobody should expect that this
platform means complete and total
homogeneity.
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Our Solutions Deliver High
Quality Results
When the first Digital Video Broadcasting (DVB)
standards based networks were deployed some 10
years ago, the profound benefits of digital
broadcasting over analog overshadowed the
fundamental limitations of the technology, and the
capability to offer true interactive services -
such as Video-on-Demand - was merely a dream.
Today such advanced services can be created
cost-effectively with scalable VOD systems and
powerful interactive set-top boxes. However, the
potential delivery of VOD content over satellite
or terrestrial networks faces serious constraints
due to the inherent limitations on scalability of
bandwidth (broadcast spectrum).
Moreover, the growing trend towards on-demand
personalized services – "prime time on my time" –
is now irreversible and proven with one-to-one
network connections using the well established and
widely supported Internet Protocol.
The scene is therefore now set for combining
DVB and IPTV delivery technologies within a Hybrid
Network, which takes advantage of the strengths of
each:
- An Aerial broadcast network for one-to-many
simultaneous content delivery,
- A scalable IP network for the interactive
one-to-one services.
For Your Professional Video, Broadcast, and
Industrial Solutions.
Do you need to install a video
system or setup a production studio and are up
against a deadline? Do you need a video expert to
help you decide on the right equipment for your
system? Perhaps you already know what you are
looking for but simply need assistance with design
and installation, or you would like to utilize the
latest video technology but need to stay within
your budget. If so, our experienced and dedicated
team of engineers will come to the rescue. With
twenty-five years of technical and engineering
expertise, we can address these concerns and more,
from answering technical questions to installing a
complete system ourselves. For all your video
needs, do not hesitate to call us for help. We
offer technical knowledge as well as demos of our
products if you are having trouble deciding on
your equipment. Whatever it is, the team at E.C.
Professional Video will find a solution, whether
you need us to help you build a customized system,
design a studio, install your equipment, and even
administer a broadcast event –
contact us today!
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